Lucami

Clickstream based user persona recognition

Clickstream based user persona recognition

Investor: Telekom Slovenije

The team: principal investigator Andrej Košir, researchers Nejc Kozjek, Matevž Kunaver

The project aimed at development, implementation and verification (feasibility study) of unsupervised user persona identification algorithm based on remote controller click-stream.

We developed a novel user persona identification algorithm analyzing short sequences of user events. The core idea was a classifier where each processing step estimates its own reliability and in this way the reliability of persona identification at each new click is estimated.

Basic principle

Example of recognition results

Contact
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Contact

Head: Professor Andrej Košir

Address
User-adapted Communication and Ambient Intelligence Lab (LUCAMI)
Faculty of Electrical Engineering, University of Ljubljana
Tržaška 25, 1001 Ljubljana
Slovenia

Contact Info
Telephone: +386 1 4768 354 (Head)
Fax: +386 1 4768 855
E-mail: andrej.kosir@fe.uni-lj.si