Clickstream based user persona recognition

Clickstream based user persona recognition

Investor: Telekom Slovenije

The team: principal investigator Andrej Košir, researchers Nejc Kozjek, Matevž Kunaver

The project aimed at development, implementation and verification (feasibility study) of unsupervised user persona identification algorithm based on remote controller click-stream.

We developed a novel user persona identification algorithm analyzing short sequences of user events. The core idea was a classifier where each processing step estimates its own reliability and in this way the reliability of persona identification at each new click is estimated.

Basic principle

Example of recognition results

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Head: Professor Andrej Košir

User-adapted Communication and Ambient Intelligence Lab (LUCAMI)
Faculty of Electrical Engineering, University of Ljubljana
Tržaška 25, 1001 Ljubljana

Contact Info
Telephone: +386 1 4768 354 (Head)
Fax: +386 1 4768 855