We designed the first multimedia exposure measurement instrument. It measures short-term exposure from a multimedia ad. Full paper at https://link.springer.com/article/10.1007/s11042-023-14401-5.

We designed the first multimedia exposure measurement instrument. It measures short-term exposure from a multimedia ad. Full paper at https://link.springer.com/article/10.1007/s11042-023-14401-5.