Title: Andrej Košir: Multimedia exposure meter using artificial social intelligence, Keynote at Slovenski oglaševalski festival (https://sof.si/govorci/)
During the lecture, Andrej Košir will introduce the concept of measuring multimedia exposure with technology. It will open and highlight issues such as What is Multimedia Exposure? Is multimedia exposure objectively measurable? Is it measurable with modern technology? He will answer the questions by presenting a project of design and building a Multimedia exposure meter developed in cooperation with Nielsen and Mediana. Extremely demanding interdisciplinary project (tele) communications, smart environment sensors and the Internet of things, situational awareness and artificial (social) intelligence. The development into the future is reflected in the development of artificial intelligence of smart environments.